A post from the Student Best Practices in Digital Marketing series.
Onsite SEO is the process of making your website search engine friendly. In simple words this means adjusting certain elements on your website so that search engines are able to crawl and understand the content and structure of your website.
The process of optimizing your onsite content is a long one, but these tips are meant to be quick and make a big impact.
1. Start the title with the keyword and put the keywords in your meta tag lines
This is the most important onsite SEO factor because the closer the keyword is to the beginning of the title, the more likely a search engine will pick it up and deem it relevant. Think about what you type into a search engine, perhaps “Detroit Tigers World Series.” The information that comes up on the first page of Google is what is credible, relevant, and matches your keywords/meta tags.
2. Attract with media
Your content is incredibly important if you want your users to stay longer on your site. A video, an image, and diagrams can all reduce bounce rate and increase the time users spend on your site.
3. Use your keyword in the first 100 words of your post
For example, this name of this article is “Onsite SEO: A Checklist to Take You to the Top.” Notice in the very beginning of this article, I use “Onsite SEO”, a definition of Onsite SEO, and I use Onsite SEO in my image title. As Google crawls the content of this website it looks for relevant content. A match between the title and article content means that the article is likely to be credible and thus a better page ranking.
4. Use outbound links
This is the number one factor and also the number one mistake that people make when trying to optimize their website. Make sure you link with a credible sources because Google recognizes your outbound links credibility and takes it into account as it ranks. For example, links to universities and highly regarded websites are credible links. For a definition of outbound links, look to this credible site. Look at that, that red text that you just read is an outbound link.
5. Image optimization
The image that I loaded at the top of this article is a good example of image optimization. You’ll notice that the tagline underneath the image includes my target keyword. More importantly my alt-text includes my target keyword “Onsite SEO.”
6. Use social media sharing buttons
Having social media share buttons linked to a Twitter, Facebook, or LinkedIn is important because it allows people to share your post which means more website views. Website views pull your website higher up Google’s page rank ladder. Having the buttons don’t actually do anything for your page rank, but the potential for a website view is what matters.
7. Longer articles
According to many different SEO studies, longer content tends to rank significantly better. Why? Google ‘secret sauce” algorithm thinks that it’s more credible and relevant. A good page length to shoot for is anywhere from 300-500 words, but anything longer has proven to be beneficial.
8. Post relevant content often
You can’t just make a website and not post anything related to your website. Google recognizes immediately that you have nothing to offer and you rank further and further from page 1. However, if you post relevant content often with the tips I’ve provided above, Google takes you seriously.