This is a post from the Best Methods of Programmatic Display Buying series.
A digital marketer can be a great resource to a market full of businesses sick of spending ad dollars on print, TV, and radio. Has your boss ever said, “Why aren’t we getting any traffic to our online marketplace?” The Partners program teaches you how to write Google ads, get your website ranked on the first page, and plan a keyword marketing campaign- all for the purpose of drawing people to your website and increasing your conversion rate.
By submitting an application with a name like Google and the Partner certification on your resume, it’s at very least a reason for the hiring manager to say ” we need to get this person in for an interview.” The first step in completing your certification is passing the Fundamentals Exam.
What is the Google Partner program?
Google Partners is Google’s program for advertising agencies, digital marketing professionals, and other online consultants. When you sign up for Partners, you’ll get access to a range of benefits, including special events and trainings, industry research, certifications, and more.
Google Partners is an online certification, administered by Google, aimed at teaching digital marketers the best ways to increase their website or company’s online visibility through keyword search, search display, video, shopping or mobile advertising. In short, connecting your business. service, or information with those interested in what you can provide. Topics include Keyword Planning, Pay-per-Click (PPC), Cost-per-thousand-impressions (CPM), and Display Advertising, to name a few. To be certified you must complete two of the six realms of Google Partners, one of them is required to be the fundamentals exam. They include:
What is the Fundamentals exam like?
The exam consists of 100 questions all related to the larger concept of Google Adwords. It’s 120 minutes and stops if you close the page before all the questions have been answered or if you run out of time. Each exam requires that you pass with an 80%. You can do the math on how long you have to finish a question (1.2 minutes or 72 seconds), but it took me about an hour and fifteen minutes to complete it. Some questions are harder than others and require more time for thought. Others you’ll find you can breeze by.
Where can I get help studying?
Personal opinion, but the best place in my opinion to get help studying is GyaniAkash because it gives you a description of why you did or didn’t get the answer correct. Also, to really grasp the concept and understand the terminology, visit Google’s official partner study guide.