Organic search results are listings on search engine results pages that appear because of their relevance to the search terms, as opposed to their being advertisements.
What Are Organic Search Results is a post from the series Student Best Practices in Digital Marketing
When a search engine returns information, you’re offered two types of results courtesy of Google: paid and organic. In this post, we’re going to specifically talk about organic search results and answer the following questions: what are organic search results and what do they mean to the website owner and user?
What are organic search results?
Organic search results, in Lehman’s terms, are the results that come up because of their relevancy to your search keywords. They are not paid for and appear under the paid ads because the content in the website that the digital marketer has optimized matches the user’s keywords entered in to Google’s search bar. Organic search results are the most favored by Google’s users because of the understanding that they’ve ranked their because of relevancy and use by other users.
What are organic search results to the digital marketer?
What organic search results mean to the website manager is that they need to put relevant content within their website in order for their website to appear on first page search results. A tip for the website manager, use your keyword in the first 100 words of your page. This is true for a variety of different websites, whether it’s an e-commerce website selling bikes or a blog talking about the Detroit Tigers ability to win or not win championships. A website designer can’t put information regarding bike pedals in a post about the Detroit Tigers and hope to be the first result on Google for “Detroit Tigers.” The optimizer should use words like “Tiger’s Championships” and “Detroit Tigers” throughout the page. Google has a “secret sauce” or algorithm which constantly crawls the internet looking for relevant information. Bottom line, if you hope to have your website appear first on Google’s first page, you’re content has to be good and relevant to what you’re talking about.
What organic search results mean to a business
The business has instantly built rapport with the user by having the first organic search results rank. The diagram below shows the Google user CTR (click-through-rate). As you can see, people favor 85% of organic search results as opposed to the 15% of paid results and when they do use the organic search results, 53% of users click the first ranking with a dramatic drop off of clicking the second rank at 15%. As you can see, having content that is relevant matters and as a business, this ranking is priceless.
What are organic search results to you the user?
Let’s say you want to find more information about the Detroit Tigers, so you type “Detroit Tigers history” into Google’s search bar. Multiple links are shown to you begging you to click on them, but how did they get there? Google’s job, as a search engine, is to give the user the most relevant information based on the text entered into the search bar. What this means to you the user is that the information within the first couple lines of links directly correlates to what you entered into the search bar and has been used by others frequently, thus giving you exactly what you’re looking for in regards to information. If you were looking for the most popular restaurant in Detroit and you type in, “best restaurants in Detroit”, Google will provide you with the paid search results as well as the organic ones. The best thing about look for services is it takes into account reviews from Google, thus giving you the best results from multiple sources.